@article{oai:nifs-k.repo.nii.ac.jp:00001259,
 author = {隅野, 美砂輝 and Sumino, Misaki},
 journal = {学術研究紀要 / 鹿屋体育大学},
 month = {Nov},
 note = {Previous studies have revealed that the emotions of sports spectators have an important role in clarifying the
mechanism of sports spectator behavior. Madrigal (1995) reported that the enjoyment which sport spectators
experience while watching a game has a positive effect on their satisfaction. Sumino and Harada (2004; 2005)
demonstrated that more emotion such as worry, enjoyment, and pride while watching a game leads to higher team
loyalty, and that more emotion such as pride and anger leads to higher intention to attend future games. On the other
hands, few studies have examined what events or stimuli during the game cause these emotions. The current study
investigates what kind of emotions sport spectators have experienced inside/outside the stadium and what kind of
situation/event elicit these emotions. An interview survey was conducted with J. League spectators. The audio was
recorded with an IC recorder with the consent of the interviewee, and a verbatim record was created from such
data. The voice data was 5 hours 10 minutes 43 seconds in total for six people, and the verbatim record was 86,007
characters in total. Using the verbatim record, the qualitative data analysis software Maxqda12 was utilized to
segment the factors that caused emotions and generate code names from the bottom up.
This study derived the following findings. 1) The emotions associated with watching games at the stadium were
generated for various scenes, events, and subjects. 2) Some emotions are elicited by the events related to the core
product of the service such as the game itself, the teams that the spectator supports, and the results and the play of the
players who belong to those teams. 3) In the category of anger, the emotions are elicited by unfavorable behavior of
other spectators such as jeering. Practical implications and directions for future research are also discussed., 調査・研究資料},
 pages = {53--66},
 title = {J リーグスタジアム観戦に伴う感情を生起させる要因 ： インタビュー調査を用いた試み},
 volume = {60},
 year = {2022}
}